Business

Rosita’s Studio Brings Art to Your Doorstep
Business Spotlight

Rosita’s Studio Brings Art to Your Doorstep

By Emily G. Peters Owner of Rosita’s Studio, Ellie Rae Hoffman’s first memories of art revolve around her grandmother, for whom her traveling art studio is named. “My grandma was a ceramicist and a sculptor,” said Hoffman, who created Rosita’s Studio in 2017. “I have very fond memories of sculpting, drawing, and painting with her…

DIY Finds a Home at Craft Sierra Madre
Business Spotlight

DIY Finds a Home at Craft Sierra Madre

By Emily G. Peters The advent of Pinterest in 2008 marked a turning point in DIY (do-it-yourself) projects. Making items by hand became fashionable as well as practical, with burlap and mason jars enjoying a whole new renaissance. But not every aspiring crafter can get by solely on an internet tutorial—and that’s where Craft Sierra…

Air-Tech Heating and Air Conditioning
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Air-Tech Heating and Air Conditioning

By Emily G. Peters Don’t be fooled by the recent mild weather in the Southland. In an area that’s barely emerging from one of its worst historical droughts, Air-Tech Heating and Air Conditioning has one message: let’s get your home or business summer-ready. Before starting Air-Tech Heating and Air Conditioning in 1988, founder Larry Rodriguez…

New Culinary Experiences Are Brewing at Bone Kettle
Business Spotlight

New Culinary Experiences Are Brewing at Bone Kettle

By Emily G. Peters In a 132-year old city with restaurant loyalty that runs just as deep, it takes a special restaurant in Pasadena to offer something to get the locals going. Bone Kettle’s pumped-up Indonesian cuisine has done just that. “Bone Kettle came on the heels of our first business’s success,” said executive chef,…

Trust over Trends: Finding Fashion at Elisa B.
Business Spotlight

Trust over Trends: Finding Fashion at Elisa B.

By Emily G. Peters Fashion boutique owner Elisa Bruley is a woman on the move. Fresh from a buying jaunt to Italy, last weekend she headed off to Coachella for a weekend with the reigning Queen Bey. That same spirit of variation is evident in her shop, Elisa B.—serving looks that could be worn everywhere…

Waffles de Liege: Not Your Momma’s Belgian Waffle
Business Spotlight

Waffles de Liege: Not Your Momma’s Belgian Waffle

By Emily G. Peters It’s chewy, caramelized and crowned with a melty scoop of ice cream. It’s Waffles de Liege—and they’re coming for your sweet tooth. Owned by Lawrence Tai and George Wu, Waffles de Liege started as a food truck before landing its Old Town Pasadena storefront in 2017. Tai, who studied mechanical engineering,…

Where the Styled Things Are: Homage Pasadena
Business Spotlight

Where the Styled Things Are: Homage Pasadena

By Emily G. Peters Pay one visit to Homage in Old Town Pasadena and you’ll wonder why you’ve been wasting your time looking for gift inspiration elsewhere. Owned by designer Jill Pearson and her husband Bill, the selections here prove Pearson has taste to spare. “I worked for a retail entrepreneur that was a mentor…

New Croissant on the Block: Wheat Shop
Business Spotlight

New Croissant on the Block: Wheat Shop

By Emily G. Peters Space is a luxury in ever-growing Old Town Pasadena, where you’re fortunate to find an open chair at the more popular weekend spots. New bakery Wheat Shop is changing all that with plenty of room for your laptop, latte, and perhaps a couple of friends thrown in, too. Founded in 2016,…

From Croatia, With Love: Cafe LuMar
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From Croatia, With Love: Cafe LuMar

By Emily G. Peters Until the last decade, Croatia has largely flown under the radar in popular culture. And while California boasts one of the more significant Croatian American populations in the United States, its cuisine also remains lesser known—that is, except to those who have dined at Cafe LuMar in Monrovia. The inconspicuous cafe…

Lemon Drop Cookie Shop
Business Spotlight

Lemon Drop Cookie Shop

By Emily G. Peters Lent is nearly over—and for some that means sugar is back on the menu in a big way. Fortunately, Monrovia’s Lemon Drop Cookie Shop has been supplying the sugar fix with its custom gourmet cookies since 2012. “Having a family that prefers anything other than cakes, I went in search of…

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