Business Spotlight / June 14, 2018 A Neighborhood Lounge That Hits the Spot

By Emily G. Peters Walking up to Magnolia House in Pasadena has its own allure: a hideaway not immediately recognizable as a converted home. Comfortably situated outside the hectic Old Town orbit, the lounge offers something owners Chris and John Bicos saw lacking in the area: comfort, craveable food, and cocktails all within walking distance...

Business Spotlight / June 5, 2018 From Summer Jobs to Business Ownership: Partnership Painting

By Emily G. Peters It’s highly likely that you’ve seen the fruit of Partnership Painting’s labor around town. From Cal Tech to Westridge School to Vroman’s Bookstore, owners and best friends Scott Penn and Brad Cage have kept our neighborhoods gleaming for decades. “We learned how to paint houses from my father Gary Penn who...

Business Spotlight / May 30, 2018 It’s Time to Ready, Sweat, Go

By Emily G. Peters Physical fitness isn’t just about what your muscles and bones can sustain. It’s mental game, and one that owner Vanessa Sandoval at Ready Sweat Go Pilates studio is helping others master. “What I loved about Pilates was how it made me feel,” said Sandoval, who was introduced to the practice by...

Business Spotlight / May 24, 2018 Rosita’s Studio Brings Art to Your Doorstep

By Emily G. Peters Owner of Rosita’s Studio, Ellie Rae Hoffman’s first memories of art revolve around her grandmother, for whom her traveling art studio is named. “My grandma was a ceramicist and a sculptor,” said Hoffman, who created Rosita’s Studio in 2017. “I have very fond memories of sculpting, drawing, and painting with her...

Business Spotlight / May 15, 2018 DIY Finds a Home at Craft Sierra Madre

By Emily G. Peters The advent of Pinterest in 2008 marked a turning point in DIY (do-it-yourself) projects. Making items by hand became fashionable as well as practical, with burlap and mason jars enjoying a whole new renaissance. But not every aspiring crafter can get by solely on an internet tutorial—and that’s where Craft Sierra...

Business Spotlight / May 8, 2018 Air-Tech Heating and Air Conditioning

By Emily G. Peters Don’t be fooled by the recent mild weather in the Southland. In an area that’s barely emerging from one of its worst historical droughts, Air-Tech Heating and Air Conditioning has one message: let’s get your home or business summer-ready. Before starting Air-Tech Heating and Air Conditioning in 1988, founder Larry Rodriguez...

Business Spotlight

A Neighborhood Lounge That Hits the Spot
Business Spotlight

A Neighborhood Lounge That Hits the Spot

By Emily G. Peters Walking up to Magnolia House in Pasadena has its own allure: a hideaway not immediately recognizable as a converted home. Comfortably situated outside the hectic Old Town orbit, the lounge offers something owners Chris and John Bicos saw lacking in the area: comfort, craveable food, and cocktails all within walking distance…

It’s Time to Ready, Sweat, Go
Business Spotlight

It’s Time to Ready, Sweat, Go

By Emily G. Peters Physical fitness isn’t just about what your muscles and bones can sustain. It’s mental game, and one that owner Vanessa Sandoval at Ready Sweat Go Pilates studio is helping others master. “What I loved about Pilates was how it made me feel,” said Sandoval, who was introduced to the practice by…

Rosita’s Studio Brings Art to Your Doorstep
Business Spotlight

Rosita’s Studio Brings Art to Your Doorstep

By Emily G. Peters Owner of Rosita’s Studio, Ellie Rae Hoffman’s first memories of art revolve around her grandmother, for whom her traveling art studio is named. “My grandma was a ceramicist and a sculptor,” said Hoffman, who created Rosita’s Studio in 2017. “I have very fond memories of sculpting, drawing, and painting with her…

DIY Finds a Home at Craft Sierra Madre
Business Spotlight

DIY Finds a Home at Craft Sierra Madre

By Emily G. Peters The advent of Pinterest in 2008 marked a turning point in DIY (do-it-yourself) projects. Making items by hand became fashionable as well as practical, with burlap and mason jars enjoying a whole new renaissance. But not every aspiring crafter can get by solely on an internet tutorial—and that’s where Craft Sierra…

Air-Tech Heating and Air Conditioning
Business Spotlight

Air-Tech Heating and Air Conditioning

By Emily G. Peters Don’t be fooled by the recent mild weather in the Southland. In an area that’s barely emerging from one of its worst historical droughts, Air-Tech Heating and Air Conditioning has one message: let’s get your home or business summer-ready. Before starting Air-Tech Heating and Air Conditioning in 1988, founder Larry Rodriguez…

New Culinary Experiences Are Brewing at Bone Kettle
Business Spotlight

New Culinary Experiences Are Brewing at Bone Kettle

By Emily G. Peters In a 132-year old city with restaurant loyalty that runs just as deep, it takes a special restaurant in Pasadena to offer something to get the locals going. Bone Kettle’s pumped-up Indonesian cuisine has done just that. “Bone Kettle came on the heels of our first business’s success,” said executive chef,…

Trust over Trends: Finding Fashion at Elisa B.
Business Spotlight

Trust over Trends: Finding Fashion at Elisa B.

By Emily G. Peters Fashion boutique owner Elisa Bruley is a woman on the move. Fresh from a buying jaunt to Italy, last weekend she headed off to Coachella for a weekend with the reigning Queen Bey. That same spirit of variation is evident in her shop, Elisa B.—serving looks that could be worn everywhere…

Waffles de Liege: Not Your Momma’s Belgian Waffle
Business Spotlight

Waffles de Liege: Not Your Momma’s Belgian Waffle

By Emily G. Peters It’s chewy, caramelized and crowned with a melty scoop of ice cream. It’s Waffles de Liege—and they’re coming for your sweet tooth. Owned by Lawrence Tai and George Wu, Waffles de Liege started as a food truck before landing its Old Town Pasadena storefront in 2017. Tai, who studied mechanical engineering,…

Where the Styled Things Are: Homage Pasadena
Business Spotlight

Where the Styled Things Are: Homage Pasadena

By Emily G. Peters Pay one visit to Homage in Old Town Pasadena and you’ll wonder why you’ve been wasting your time looking for gift inspiration elsewhere. Owned by designer Jill Pearson and her husband Bill, the selections here prove Pearson has taste to spare. “I worked for a retail entrepreneur that was a mentor…

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