Business Spotlight / May 24, 2018 Rosita’s Studio Brings Art to Your Doorstep

By Emily G. Peters Owner of Rosita’s Studio, Ellie Rae Hoffman’s first memories of art revolve around her grandmother, for whom her traveling art studio is named. “My grandma was a ceramicist and a sculptor,” said Hoffman, who created Rosita’s Studio in 2017. “I have very fond memories of sculpting, drawing, and painting with her...

Business Spotlight / May 15, 2018 DIY Finds a Home at Craft Sierra Madre

By Emily G. Peters The advent of Pinterest in 2008 marked a turning point in DIY (do-it-yourself) projects. Making items by hand became fashionable as well as practical, with burlap and mason jars enjoying a whole new renaissance. But not every aspiring crafter can get by solely on an internet tutorial—and that’s where Craft Sierra...

Business Spotlight / May 8, 2018 Air-Tech Heating and Air Conditioning

By Emily G. Peters Don’t be fooled by the recent mild weather in the Southland. In an area that’s barely emerging from one of its worst historical droughts, Air-Tech Heating and Air Conditioning has one message: let’s get your home or business summer-ready. Before starting Air-Tech Heating and Air Conditioning in 1988, founder Larry Rodriguez...

Business Spotlight / May 1, 2018 New Culinary Experiences Are Brewing at Bone Kettle

By Emily G. Peters In a 132-year old city with restaurant loyalty that runs just as deep, it takes a special restaurant in Pasadena to offer something to get the locals going. Bone Kettle’s pumped-up Indonesian cuisine has done just that. “Bone Kettle came on the heels of our first business’s success,” said executive chef,...

Business Spotlight / April 26, 2018 Trust over Trends: Finding Fashion at Elisa B.

By Emily G. Peters Fashion boutique owner Elisa Bruley is a woman on the move. Fresh from a buying jaunt to Italy, last weekend she headed off to Coachella for a weekend with the reigning Queen Bey. That same spirit of variation is evident in her shop, Elisa B.—serving looks that could be worn everywhere...

Business Spotlight / April 17, 2018 Waffles de Liege: Not Your Momma’s Belgian Waffle

By Emily G. Peters It’s chewy, caramelized and crowned with a melty scoop of ice cream. It’s Waffles de Liege—and they’re coming for your sweet tooth. Owned by Lawrence Tai and George Wu, Waffles de Liege started as a food truck before landing its Old Town Pasadena storefront in 2017. Tai, who studied mechanical engineering,...

Business Spotlight

Folia Collective: Pasadena’s Plant Shop
Business Spotlight

Folia Collective: Pasadena’s Plant Shop

  By Emily G. Peters If you’ve never been able to keep a plant alive for longer than a week, fear not: no one at Folia Collective is going to judge you. They might, however, suggest one or two ways you can revive your inner sanctum of greenery without going mad. Created by Pasadena-based photographer…

Find Your Sweet Spot at The Bee Cottage
Business Spotlight

Find Your Sweet Spot at The Bee Cottage

By Emily G. Peters The Bee Cottage in Pasadena is a feast for the decorative eye; every corner crammed with something to beautify the home or office—especially for the seasons. This month, Easter is on full display, showcasing owner Nicole Robeson’s skill at capturing the spirit of holidays throughout the year. “I wear many hats…

Happy Hour Vibes at Home Brewed Bar
Business Spotlight

Happy Hour Vibes at Home Brewed Bar

By Emily G. Peters Flavor-seeking caffeine fiends should make their way to Home Brewed Bar, a Pasadena cafe distilling new flavors from the classics. Managed by “renegade entrepreneur” Brian Molina, Home Brewed Bar’s painstaking “Toddy” technique creates a smoother, less acidic base for its inventive cold-brewed concoctions. “I want people to see that coffee and…

Aquarela Gifts and Flowers
Business Spotlight

Aquarela Gifts and Flowers

By Emily G. Peters Ralph Waldo Emerson once wrote that “the world laughs in flowers”—a sentiment well-captured by Aquarela Gifts and Flowers in Monrovia. The creative outlet of mother-daughter duo Alejandra (Ale) and Dorys Gonzalez, this flower shop puts a whimsical spin on everything from their designs to business name. “Aquarela is a translation of…

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