One candidate has the ultimate spousal support
By Terry Miller
I recently scanned Facebook only to find an inordinate amount of self-promotion and advertising for the upcoming March municipal election in Monrovia as well as that other election slated for November.
Monrovia candidates are blitzing potential voters on Facebook — particularly with everything from offering campaign yard signs, posting pictures of yard signs in front of residents’ homes and candidate support buttons, to selling CBD oils to cure what ails you.
Then there are the comments, lots of comments everywhere about everyone. Not all of them flattering.
When viewing political ads on Facebook, keep in mind that Mark Zuckerberg, the chief executive of Facebook, has made it clear that Facebook will not fact check ads from politicians — even if they contain lies — in the interest of free speech. But the social network is discussing some ad changes, like restricting how precisely campaigns can reach specific groups, said three people briefed by the company.
However, there is love in the time of cholera.
There is an analogy to Gabriel Garcia Marquez’s above mentioned novel. Candidate Becky Shevlin and husband Chris have been in love since they were 8 years old. That in itself is newsworthy.
Candidate Shevlin’s husband, Chris, has by far the best. perhaps most unique and decidedly honest approach to advertising — without using social media.
Chris walks the streets of Monrovia with a sandwich board complete with holiday lights surrounding the sign. Something right out of the 1930s akin to newsboys touting the latest front page: “Extra! Extra! Read all about it!”
On Tuesday evening Monrovia Weekly followed Chris for part of his 5-plus mile (which is essentially the entire length of the famous Rose Parade) trek up Foothill Boulevard. The feedback from drivers, including a local Monrovia police officer, was extremely positive and several thumbs-up helped the candidate’s husband continue his hike into the dusk.
He gets to chat firsthand with voters in the city and is able to give their feedback to his wife. “I’ve been in love with Becky since I was 8-years-old. This is one way I can show her how much I love her,” Chris said with a gleam in his eyes.
Clever, funny and simply a marvelous concept to get political messages to the man in the street. Novel and analog. What a concept.
As a colleague of mine so aptly stated, this demonstrates the ultimate in spousal support and truly depicts what the Monrovia way really means.
For the record, Monrovia Weekly still publishes a weekly newspaper and corresponding website. Please keep us in mind when you get mad or frustrated with Facebook or other social media. We’ve been keeping the community informed for 22 years and will continue to do so in perpetuity.